About Off The Cuff
Off The Cuff is a creative and digital marketing agency with roots in India and a growing home in the UAE. We partner with businesses across the Gulf and MENA region—including Saudi Arabia, Bahrain, Kuwait, and Oman—to create brands that connect, campaigns that spark conversations, and strategies that scale. With 100+ clients across hospitality, fintech, education, real estate, FMCG, and luxury, we bring a mix of global perspective and regional expertise. Our ethos is simple: be bold, be seamless, be Off The Cuff.
100+ Brands Across Industries
From hospitality and healthcare to fintech, education, luxury, FMCG, and real estate—we’ve told stories for brands that span nearly every industry.
A Note From Our Founder – Fatema Khokawala
“Creativity has always been personal—it’s not just about marketing brands, it’s about building stories that connect and inspire. At Off The Cuff, we turn bold ideas into movements.”
Fatema Khokawala is a creative professional with over 8 years of expertise in design, social media, branding, and content strategy. She has worked with prestigious local and international brands across industries such as hospitality, fintech, education, luxury, and FMCG, building campaigns that are both culturally relevant and globally resonant. Passionate about storytelling and driven by innovation, Fatema blends creativity with strategy to help brands find their boldest voice and scale fearlessly across the MENA region.
Our Capabilities
At Off The Cuff, we bring together brand strategy, creative design, storytelling, and performance marketing to deliver measurable growth. Our expertise spans social media marketing, SEO, paid advertising, content creation, and website development, making us a true full-service partner. We’ve worked with startups eager to disrupt, legacy brands seeking reinvention, and luxury businesses aiming for exclusivity. By blending cultural insight with digital-first thinking, we help brands stay relevant in fast-changing markets. Whether it’s a bold campaign for a fintech, a quirky social strategy for a lifestyle brand, or a complete identity revamp for a real estate project, our approach ensures every idea is crafted to perform, inspire, and scale.
About Off The Cuff – Creative & Digital Marketing Agency in UAE and MENA
Off The Cuff (OTC) is a leading creative and digital marketing agency in the UAE, with a growing presence across the Gulf countries including Saudi Arabia, Bahrain, Kuwait, and Oman, as well as India. With over 4 years of experience and more than 100+ global brands served, we specialise in branding, social media marketing, SEO, paid advertising, web development, and creative storytelling that transform businesses into influential brands.
Who We Are
At Off The Cuff, we believe creativity should be fearless, seamless, and culturally relevant. We unlock the full potential of digital technology to deliver solutions that not only keep pace with the region’s fast-moving markets but set new benchmarks for innovation.
Founded in India and now thriving in the UAE, our agency bridges global strategy with local insight. We understand the pulse of the MENA region, where cultural diversity, luxury aspirations, and digital-first audiences demand bold and authentic brand experiences.
The UAE and Gulf markets are among the most dynamic in the world, where consumers value authenticity, luxury, and innovation. Off The Cuff exists to help businesses thrive in this environment. We don’t just follow trends—we create them.
We empower brands to stand out, scale up, and stay unforgettable.
Our Team